Ryanair changes tack as profits slump – but is it too little too late for its...
The boss of Ryanair, Mr Michael O’Leary must kiss the Blarney Stone every week as he deals with their latest news. The Blarney Stone is supposed to endow the kisser with the ‘gift of the gab’,...
View ArticlePaul Vallois: is it time to view procurement people as partners rather than...
Paul Vallois (left), managing partner of Partners Andrews Aldridge, says it’s time to re-evaluate the relationship between agencies and their traditional foe, client procurement departments. At a...
View ArticleSimon Francis: saddle up for better marketing in 2014
Simon Francis, CEO of integrated marketing consultancy Flock Associates, suggests five New Year Resolutions for marketers, inspired by this year’s Chinese Year of the Horse. In many cultures around the...
View ArticleCampaign brings back Beale and moves her up a notch
Claire Beale (left) is returning to her old redoubt at Campaign following 13 months in exile as ‘brand editor’ of fellow Haymarket title Marketing (now a monthly). She’s moved up in the world though,...
View ArticlePaul Simons: why understanding positioning and proposition is the key to...
The holy grail of developing outstanding communication can get derailed by confusion and misunderstanding of some basic laws. Being didactic can be boring at times but sometimes it is worth the energy...
View ArticlePaul Simons: marketing is about leadership – but you don’t see much of that...
Last night I went to an event Lancaster University hosts annually at the Royal Society of Arts for alumni (and alumnae to be politically correct). These events are a legacy of Professor Sir Roland...
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Ben Pask of Rare: five ways for marketers to find happiness
Whether they’re implicit or explicit, online or off, marketing stories are not just a momentary fad. They have always been the central pillar of customer engagement. In today’s uncertain and overloaded...
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Online marketing for casinos 101: player acquisition and retention
The online gambling sector provides an excellent case study for online marketing more broadly. Casino operators exist almost exclusively within the online bubble, and as such, they need to find and...
View ArticleWhy Visual Marketing Strategies Matter For Your Business
In the current age of constant distractions and visual stimuli, no business can do effective marketing without adding visual strategies to the mix. With millions of businesses vying for people’s...
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